Aldi have done something that is not only refreshing but also feels nostalgic.
The world of branding and logos has become over saturated with the same fundamental styling.
If the pre-minimalist logos were presented in high definition, the new Aldi logo is 4K. I wasn’t sure if I should laugh at this logo, or think of it as pure marketing genius.
Like the pre-2008 Pepsi logo, Aldi’s 2017 logo featured strong reflection and shadowing along with heavy use of gradients. It caught my eye because Aldi’s new logo looked like one I haven’t seen for many years. This didn’t catch my eye because I am a big fan of Aldi’s high quality goods at drop dead prices. With all this in mind something caught my eye the other day that bucked the minimalism trend. This bold act is clearly only possibly for companies what are the most deeply woven into our society Nike, Apple, McDonalds to name a few examples. Mastercard now relies solely on its intersecting red and yellow circles to speak for itself, visually signify “Mastercard” to their customers. This can be taken to extreme by even dropping the wordmark from a logo, recently seen in Pentagram’s brand refresh for Mastercard. Today, Pepsi’s logo takes the same stance as the majority of logos we are used to seeing today. Even the wordmark – the company name - of the logo has an added 3D perspective. The icon itself features reflection, shadows and even ice condensation, enticing the consumer to knock back a refreshing, icy cold glass of their beverage. Prior to 2008 Pepsi’s logo made a big effort to pop out of the 2D surface it would usually be displayed on, it had texture. A symbol which can be instantly recognised across the globe. One of the best examples of this maximalism to minimalism transition is Pepsi’s 2008 rebrand. These have become the key pillars of thought for most designers as they sit down to undertake a new logo design. Block colours, crisp, clean cut edges combined with a no-nonsense design. From there it wasn’t long until designers worked themselves down to the pure nuts and bolts of the design. Then came along the minimalist age which swept across the field. This would often be depicted quite literally, in high definition and glorious technicolour! Not long ago logos wanted to portray themselves as glossy, fresh, loaded with glitz and glamour. The above references are some of the best artworks done by talented designers all over the world.It doesn’t take a brand enthusiast to see what has happened to the industry throughout the past couple of decades. Hence, congratulations to the graphic designers in the world. Some examples of minimalist logo designs above are the inspiration for you. To become a logo expert, one needs to learn and practice every day. That's because the logo gives a company the power to be better. The logos above are with the vision and mission of each company. Those are the 30 best minimalist logo designs. The symbol is also easy for the public to remember. Usually, this design is for use in hats, clothes, and others.Īlthough simple, Tradex has a modern design and is in line with today's progress. The Tradex symbol is like the letter Y upside down. This design was by Lipon Rayhan with white color and orange background.
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